3-Cd Set For Use With The World Of Music Book 10 Ways for Unknown Musicians to Get the Word Out

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10 Ways for Unknown Musicians to Get the Word Out

When Clear Channel dominates radio and monopoly newspapers hate you, how do you get new audiences?

Good news: there are many ways. Here are 10 of my favourites.

1. Approach a local college, alternative radio station, or community access cable TV station with a programming idea, such as a songwriter live showcase. Other musicians will want to attend your shows and you will build an audience for your music and theirs.

2. Write reviews of CDs and concerts in other local (or mainstream) papers.

3. Donate copies of your CDs to public radio and television stations for a funding premium.

4. Organize, promote and carry out charity events for any cause of your choosing.

5. Host songwriting and performance workshops at your school (usually these are paid gigs where all parents hear your name). Invite some children to play with you. I’m sure they will bring lots of relatives who will pay for the tickets and buy the CDs.

6. Announce gigs on all community calendars. Newspapers, magazines, radio stations, community websites, and cable TV stations all post event listings. Enter a single paragraph with a tagline about what you do. For example, “Sandy Songwriter, River City’s Homegrown Bono” will perform labor songs and love ballads on Wednesday, January 1 at the Trombone Shop at 444 4th Avenue downtown River City. 15, 7.” If admission is free or if you have a connection with a charity, please let us know. Include a contact phone number and email.

7. Find an Internet discussion group related to your purpose. Discussion groups will be held online on immigration, voting reform, peace, safe energy, the right to choose, and more. Post your response and include your “sig” (short online business card). Use a different sig for each purpose. This is mine (in the actual email it will be single-spaced):

8. Set up a simple low-cost website. Include some sound clips, photos of him playing, where people sign up for his fan newsletter, links to his favorite musicians, and, of course, his tour schedule and gig availability.

9. Exposure to other people’s websites. Write CD reviews, endorse their music in blurbs, post articles about your local music scene…and always use your contact information to get people to visit your site. Include an encouraging statement.

10. Use strings. Call Talk Show. Post your message on the web forum. In short, use all the feedback tools you need to spread the word.

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