An Artist Whose Works.Are Intended To Be Understood As Sheet.Music Business Communication Writing Skills Benefit From Originality and Media Based Marketing Training

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Business Communication Writing Skills Benefit From Originality and Media Based Marketing Training

An eerie howl was heard from the attic. The whole scene has an eerie, surreal quality to it, like you’re on vacation in another city and Jeopardy shows up at 7pm instead of 7:30pm. ”

~anonymous high school essay

greeting. Thank you for sharing yet another example of an analogy collected by a high school English teacher. I do so because the language we share is a treasure trove of words that can make us smile, giggle, or laugh out loud in strange combinations. And like Larry the cat – in the house we share, his antics are just goofy – the best humor is unintentional humor.

Anyway, the gaffe above is the result of a sincere, if immature, effort to be original and inspiring. Good for him or her I say. At least the brain is involved. But what about the ways in which we adults fall into shallow “imitationism” when communicating in professional settings? , how does that translate to you and your business communications? Do you want to sound like a faceless, unimaginative bureaucrat when it comes to writing skills?

Here are some of my first Language Hall of Shame entries.

o Negative impacts such as ‘our failure to produce a single paper clip that actually holds two sheets of paper together is hurting our sales performance’. First of all, the verbs “influence” or “influence” used to work quite well, but “impact” became a verb about 30 years ago. But when it’s here, why add nasty adverbs to exacerbate the damage? Would you like to

o Core Competencies. “Our core competencies include a flexible attitude on quality control and an overall tendency to extend lunch hours beyond normal parameters because we adhere to the principle of conserving personal energy. Has anyone noticed that by using the adjective ‘core’ to define ‘competency’, you are implying that there are other ‘competencies’ that may not be ‘core’? And can an attentive reader deduce that those other abilities might actually be subpar, or at least pedestrian?

I bring this up because I don’t doubt that your readers are critical thinkers (or at least that’s what I tell students in my writing seminars to expect).

o skill set. “Our employees are able to offer the most unique skill sets to find solutions to our customers’ problems. We think.” First of all, we can’t be “the most unique” because “unique” means one-of-a-kind. In the past, I used to think that I was just a silly sports broadcast booth, but now I can’t help but watch it on the website.

What’s wrong with using just “skills” anyway? How is it possible that the addition of “set” adds something beyond the useless appendage of another four-letter word? Ask yourself.

The news media aren’t always busy and busy

“Literature is the art of writing what is read twice, journalism is what is understood once.”

— Cyril Connolly, British writer

Learning to deal constructively with the media needn’t be limited to the traditional definition of news. In fact, realistic role-playing in media training settings helps structure and articulate messages for commercial purposes. That’s where I can help. As a former newspaper and magazine reporter, I like to know how things work and what makes them stand out. .

Let me explain the type of training I do. A few years ago, a talented nurse in Maine came up with a blend of four aromatic oils that she said would ease early pregnancy nausea, chemotherapy, and motion sickness. or a reporter from the business section of a magazine might ask her. Then I wrote an article about her “aromatherapy”.

result? She and her marketing and investment people came out of the exercise with a much clearer view of how the public would perceive their unusual offerings. It was born out of skepticism, and she said she plans to adjust the pitch accordingly.

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