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Why Business Cards Are Useful To Musicians
Why Musicians Should Use Business Cards
Business cards, we all have them. Some of us swear by them, while others eliminate them by saying “ne”. Whatever type you are, someone must have handed it to you at some point. And you probably thought, “What the hell am I supposed to do with this?” Or maybe it was like, “Sweet man, I’ll call you right away.” Either way, it probably got you thinking. You may have thought, “Wow, this guy is really ready.” You probably thought, “Hey, this guy, what a dinosaur, he still uses business cards.”
In this article, we’ll take a look at what business cards can help you stand out from the crowd and why musician business cards are still in use today.
tangible
Well, it’s interesting that we’re still talking about them in 2018. So hoverboards, flying cars, self-tying shoes, and time travel should be a thing of the past. No.
As the world becomes more and more digital with SoundCloud, Spotify, Facebook, etc., musician business cards may feel a little dated. But are they really? Well, we’re human, so it’s only natural that we like the human touch. Giving something tangible to another person has far more impact than another like or follow on social media. In 2016, print book sales increased his 7%, while e-book sales decreased his 4%. A big factor in this was adult coloring books and children’s preference for paper books over Kindles and iPads. what does this suggest? I think it’s easy to understand. We don’t like everything in our lives to be digital. I like things that have texture and that I can hold in my hand. Digital can be too sterile at times.
force you network
When you learn something by yourself, you are responsible for it. Likewise, when you spend money on something, you tend to want to spend it. Facebook pages and Twitter accounts are free. So it’s much easier to give the old “tomorrow, tomorrow” adage. It doesn’t feel very good to spend money on your New Year’s resolution exercise equipment and sit there collecting dust. But what happens when you actually use it and feel the effect? You probably feel like a million bucks. Well, if you’ve ever spent money on business cards, I bet you feel pretty good when you start using them and meeting people. All the while putting you in the right mindset to get you off your ass and build up the courage to attend those networking events or talk to that person who can make a difference.
what to put on them
The basic setting should be high quality stock (stock = paper type). A clean 16pt paper or 38pt 3 ply paper works beautifully. Avoid basic, stereotyped designs and images. Make sure your business card includes:
- your name
- Services we provide
- phone number
- SoundCloud, Spotify, Facebook, or YouTube
- URL of your website
Don’t overwhelm people with all the social media accounts you have. Provide the ones you use and best exemplify you.
be creative
Your card reflects your artistry to some extent. So it should speak for you. Are you a plain and boring person? Then your business card should be plain and boring. Are you a simple and modern person? Then your business card should speak for itself. Experiment with colorful backgrounds and more, or follow contemporary artwork trends and incorporate them into your designs. You don’t have to stop there. Would you like to write a funny quote or description of your service? Don’t settle for just “guitarist” or my favorite “pianist”.draw a line about who you that is. Please do not strain yourself.
finally
Business cards aren’t everything. Once you have them, start booking great gigs and not just land more jobs (which you probably will). They are simply a way to put your information in place so that prospects are interested in what you have to offer. Well, a good looking business card is only the first step, the rest is up to you…
I ask you
How many musicians still use business cards? What do you think about them as they become more and more digital? Do people really care about tangible things? For my network musicians, if there is a website that helps musicians by taking the frustration out of designing business cards and other paper promotions, I would use it mosquito?
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