Can I Stream Music Stored On My.Phone To Google Honw Identifying and Leveraging the Most Disruptive Forces In Small Business Advertising

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Identifying and Leveraging the Most Disruptive Forces In Small Business Advertising

I’m still relatively young and adolescent, but the Internet has spread exponentially, and the boundaries of the world are getting closer and closer. It enables a blue ocean that has generated billions of dollars in profits for the world’s entrepreneurs and, perhaps equally fundamentally, forever changed the advertising of small businesses in America and the way businesses interact with consumers. I got

Online advertising takes many forms and continues to innovate in new, never-before-seen ways, with millions of even smaller businesses participating. About $30 billion will be spent this year, a sum he expects to nearly triple by 2013 to more than $42 billion. The universal advertising model for businesses is simple. Advertisers pay cash to be displayed and “clicked” within affiliate websites that drive traffic by offering free content. that’s it.

But if you really want to become a forward-thinking, advertising-savvy small business owner, this article is for you. Here’s a small list of the most innovative advertising tools, tips, and trends that are and continue to be. The list is layered from the earliest advertising innovations to today’s integration trends and beyond.

mobile website

It seems like it wasn’t that long ago that accessing a website from a mobile phone was frustrating. I had slow connection and download speeds, no banners or logos, and ugly, jumbled hyperlink text. Boy, how it changed. In today’s mobile phones, the consumer wants the same features and user capabilities as when surfing the web on his laptop, and mobile phone manufacturers are listening.

The move to mobility is undeniable. While we may still lag behind in national internet infrastructure (South Korea averages 14.6 Mbps download speeds compared to just 3.9 Mbps in the US), we are far ahead in smartphone design and innovation. I’m in. The world’s biggest competitors, Google and Apple, are fiercely competing on our home turf for market share in omnipotent smartphones and advertising.

And the amount of work Americans do business with their mobile phones will only increase along with competition among advertisers, providers, and consumers. However, not everyone has a smartphone and some people do not want to access information on the go. Make sure your website content is compatible with most mobile phones. One sure-fire way to do this is to create a simple mobile website that can be accessed from your site’s homepage or landing page.

Google AdWords/AdSense

If you haven’t yet advertised for your small business on Google, I have a question. Please tell us where you are advertising and why. Google (can you imagine the “biggest innovation list” without them?) is a simple, affordable, and effective way for businesses of all sizes, especially small ones, in towns, states, countries, and around the world. I created a unique advertisement by myself.

With the rollout of pay-per-click (PPC) a few years ago, Google has indefinitely established itself as the elite advertising platform of the century. The reason is due to its excellent efficiency. Businesses pay only when their ads are clicked. It’s up to your business to convert those visitors into customers. Pricing is based on ‘bids’ associated with ‘keywords’. In other words, you choose the keywords you want to pay for and how much you want to pay for them. Our algorithm assumes your bid is high enough to serve your ad on search queries that include your keywords.

In case you’re wondering what the big deal is, consider how in just a short decade, Google rocked and turned an entire industry upside down with its powerful and disruptive advertising model. . Start-up small businesses can go global tomorrow with Google. It costs a fraction of the growth it once required.

online video

Just a few years ago, a kid named Justin Bieber was probably playing kickball in his elementary school’s playground and avoiding obnoxious girls with his cootie. User content, the third most popular website in the world Generating Video Destinations As YouTube explodes in popularity, Justin has set teenager records, and to date his music videos have amassed well over 374 million views. Right behind his video for “Most Viewed YouTube Upload” is a home video of a toddler getting his finger bitten by his little brother, which has more than 245 million views of his .

A steep drop in the price of a simple handheld video camera, combined with the world’s most popular video sharing website, gives you the opportunity to promote your business using a new medium that anyone with an internet connection can enjoy. . Creating an online video about your company, website, industry, product, or service has never been easier (and more rewarding). The appeal for small business owners is that you don’t have to be Steven Spielberg to do it.

The future of Internet video is already here. This month, Google began running ads for Google TV on cable networks nationwide. Google TV is built into select LG and Sharp flat screen TV models, allowing users to surf, download and use their favorite TV from the Internet. app. A mesh between cable TV and the Internet was inevitable. It will also change the way small businesses think about Internet video advertising.

Smartphones and location services

Ever freaked out at the thought that one day you might see ads on your phone? No, because it’s already here. App innovation has turned a small cottage industry of software developers into a multi-billion dollar industry creating and distributing thousands of microprograms for games, utilities, business productivity tools, and mobile phones. Come with your ad.

So what’s changing in this young industry, projected to exceed $17.5 billion in revenue by 2012? It’s called location-based services (LBS), and it’s fast approaching. increase. With LBS, programmers have found a way to add a twist to consumers’ obsession with social networking. Instead of posting updates on what you’re doing right now, LBS providers should also want to post updates on where you’re doing.

The LBS app is powered by GPS technology, allowing users to track just about anything these days, and it’s cheap. Due to the surge in demand, the costs associated with developing GPS products have been significantly reduced. The People Locator app for iPhone is available for $4.99. This kind of scale has created a niche opportunity for many smaller local businesses to drive traffic through their stores while driving promotions, brands and sales through the roof.

Small business owners need only join a few applications and services to harness the power of LBS. You can post coupons to give “points” that can be redeemed for goods and services. You can do this by asking your customers to “share” the fact that they’re in your store, eating your food, or reviewing your business online.

The next wave of disruptive forces in small business advertising and global consumer trends is unpredictable and unpredictable. But by thinking ahead, acting fast, and acting early, small business owners can leverage emerging trends and technology in advertising, customer communications, and interactions to create competitive You can create and compete with your web presence.

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