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Copywriting Tips For Information Marketers
Are you an information marketer? We know that your product sales depend on your professional copywriting skills. Let’s take a look at four helpful tips.
1. Focus on your target market
If your prospect doesn’t feel that your sales page is speaking directly to him, you are losing sales. It means that there is a need.
You may find that your product meets the needs of multiple markets. If so, there is a simple answer. Creating specific sales pages, one for each market.
2. What is the biggest selling point of your product?
What are the product differences?
What makes your product a must-have for the market?
You should answer these questions before you start writing your copy.
Write down these points and get into the habit of writing down all the points you want to make before you start writing your copy. The more information you use, the better the results. A professional copywriter spends ten times as much time researching a product as she does writing copy.
All hard work pays off. You’ll find your copy flows, is logical, and drives sales.
3. Honesty pays off: bullet points should describe your product
Always be honest in all your copy. This is common sense as it not only reduces refunds but also increases customer satisfaction.
I have read many sales pages where the bullet points are complete fiction and have absolutely nothing to do with the product.
4. Include excerpts if possible
Since you are selling information, excerpts of that information will help you sell. Provide product chapters so people can decide if the product is right for their needs. Big companies like Amazon do this, and so should you.
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