Can You Have More Than 1 Per So.Pn Amazon Prime.Music Effective Search Engine Marketing (SEM) and Keyword Advertising Without Losing Your Shirt

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Effective Search Engine Marketing (SEM) and Keyword Advertising Without Losing Your Shirt

You may or may not know that traditional marketing techniques (iconic items, broadcast ads, print ads, etc.) are critical to successful marketing on search engines. There are many options available, some better suited to specific goals than others, so I’ll keep my topic coverage very broad. , discuss your specific goals with a qualified website solution provider who has practiced SEM and is familiar with integrating it into your website design.

The list of ways to market your business (specifically your website) via search engines can be overwhelming. Pay-for-placement methods are somewhat scarce and can be grouped into three general categories:

  • Individual keywords can pay for the number one spot (in page margins) in search engines. This kind of placement may look attractive, but it is only as reliable as your advertising budget allows. You could lose out to someone willing to pay more for the position.
  • You can pay-per-click (PPC) for specific keywords. Depending on your budget and the popularity of your chosen words, your positioning will vary. Again, this is effective at getting traffic, but there is a difference between who clicks to your site and who visits your site to make a purchase. (You don’t pay per click for customers who buy something, you pay just to visit.)
  • Search engine companies can pay you to advertise on other people’s websites by establishing a liaison between you and other site owners. This is a relatively new way to advertise, where you pay a fee to place your ad, but other website owners are asking for search engine indexing and enabling their site to serve ads. Receive kickback rewards. In theory (and usually in practice), this is a win-win option.

Of these three popular methods, keyword advertising campaigns can usually be limited to a pre-specified monthly amount (or until the account is replenished). So while you’re not really writing a “blank check” to advertise with keywords in these ways, you should carefully manage your budget and account. Please give me!

I have several clients who have come to me because of keyword advertising accounts that were underperformed at their previous service provider. At worst, some of them were victims of outright fraud. One case in particular comes to mind.

An accountant complained that he was spending between $400 and $600 per month over the past 6 months on 200 monthly guaranteed clicks to his website. You might think, “Wow…that’s a pretty good guarantee.” And he received monthly reports from his provider confirming that they were actually getting that kind of traffic (more than 200 hits each month) from their keyword advertising campaigns. However, his complaint was that there were no new clients coming from his website (otherwise called “conversions” from advertising responses to customers). The ratio of hits (impressions) to sales (conversions) seemed unreasonably low. I doubted.

After doing a bit of research on his website’s performance, I found something disturbing (but all too common). His account was set to automatically replenish (recharge his credit card) on the 15th of every month. So if he had an account balance of $250 on the 14th of the month, he would be charged another $250 to bring the account balance back to $500. Each click cost money and the balance was gradually debited over his next 30 days until he topped up on the 15th of the next month. If his ads went to zero, his ads would be “off the map”, but such a billing plan ensured that he would never exceed his budget. Sounds like a foolproof way to advertise. Sure hit without cost overrun! It gave him a false sense of security and he was being scammed!

Analysis of his website traffic shows a steady trend of visitors from various sources. Some of it was from paid advertising campaigns. His pay per he counted about 20 to 30 hits related to click trading. However, suspiciously, on the 14th of each month, the day before the account was replenished, there were about 150-180 hits. It never zeroed him out, so he didn’t think anything strange was going on. It was clear that he was taking advantage of his nature and paying for artificial hits. I was filling the pockets of the manager.

Don’t let that happen to you! I didn’t tell you the story to scare you or discourage you from using paid advertising. As with everything else doing business online, we want you to realize that there is often more than meets the eye. Join the game of marketing your website. Your best approach is likely to be a combination of the three types of ads above, so you can measure the best ads for your particular campaign. You can also try a text message marketing (TMM) portal to supplement your variable advertising budget with a flat rate option. Text message marketing (TMM) is a relatively new marketing trend that appeals to millions of consumers for many reasons.

Most solution providers and SEM companies that have been around for a while will either have a good reputation or be out of business. However, you should take an active interest in managing your advertising budget. SEM providers offer more than just reports of total hits per month and invoices for recharging your account. Request to provide website analytics showing all traffic, trends, number of hits per page, number of hits per day, source of hits (so we can confirm they are coming from different addresses) need to do it. Keywords used to find you, etc. Even if you have never seen the details of these reports, the fact that they are provided is a deterrent to keeping SEM providers honest. They’re probably honest anyway, but eventually they have to do CYA (cover assets).

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