Can You Have More Than 1 Per So.Pn Amazon Prime.Music How Book Design and Book Marketing Will Keep Your Book Alive

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How Book Design and Book Marketing Will Keep Your Book Alive

Too many authors spend all their time writing and not designing or marketing their books. They want publishers to handle all the details of book design and book marketing.

If these same authors then decide to self-publish, they quickly get lost in the quagmire of print-on-demand publishers and the time-and-money pit of self-publishing. In fact, most authors would rather die than think about marketing their books or spend money on book design.

face the book marketing race

According to Bowker, which compiles publication statistics, about 172,000 books were published with ISBN numbers in 2005. With an ISBN number, you can use Books in Print to distribute your book to bookstores and online sites such as Amazon and Barnes & Noble. According to some sources, almost a quarter of these books were printed by print-on-demand (POD) companies.

Many small publishers print their books on Lightning Source, which also provides printing for many of the larger POD companies, so we can assume this number is much higher.

Additionally, according to Lulu Press, which publishes over 1,500 books a week, only about 5% of their books get an ISBN number. Most of Lulu’s books are sold exclusively on the Lulu Press website, which equates to around 80,000 books on the market each year.

The definition of “bestseller” has changed

To be on Lulu’s all-time top 100 bestseller list, she would need to sell just 300 books. 300 Bottles! For some people, just selling books to large families accomplishes that. AuthorHouse, iUniverse, Xlibris, and other big names in his POD market may print more books with ISBN numbers, but their sales records aren’t as good.

Some sources estimate that the average book sells only 150 copies, while others estimate that number to be less than 50 copies. Authors often end up losing money on their books. That’s why Lulu Press is so popular. With Lulu, you can upload your book content and cover (all design work is done by you) and have your book in your hands within days.

The services and prices of POD companies vary greatly. That’s why we’re in the final stages of creating a comprehensive guide to self-publishing. There are many unsubstantiated claims and it can become a confusing morass of information and data. the truth becomes clear.

Will you be one of the winners or part of the majority?

Will your book die before it reaches the world? If you plan to sell more than 50 books, you need to invest time and money in producing and marketing your book. The basic steps that must be considered are:

1. Write a great book that will engage your audience.

One of the biggest mistakes people make is assuming they’ll read a book just because it’s good. People read books that either apply to their lives (non-fiction) or are really good (fiction). Still, you need to market your book. “How to sell a book” or “how to sell a book” are two frequently asked questions. According to search engine analysis, these are frequently searched terms. If he’s not writing the book with the reader in mind, he’s only got three legs on his stool.

2. Spend some money on book cover design and book editing.

The second stage of book marketing is the interior and exterior design of the book. People judge a book by its cover, so if you don’t spend some money to get a good cover, you’re going to lose sales. read the page. Is it well written? Readable? Is the interior book design clean, consistent, and well implemented? I’ve seen a lot of his POD books with too little margins, poor font choices, and blurry images. who buys such a book?

There are many great book cover designers out there. For edits, contact Charity at Mighty Pen Editing. Don’t skimp on editing as you will make mistakes (trust me on this one – there are probably a few in this article).

3. Choose quality publishers.

Lulu Press is great if you want to print a few books for a friend, or if you want to create a low-cost galley to send to your editor, agent, or distributor. It is often requested. This is a blank print of the cover of the book. Lulu Press is great for making galleys at minimal cost.

Which POD company you choose depends on your intentions and desires, as we’ll cover in our upcoming comprehensive guide to self-publishing. If you want your book professionally edited and your cover professionally designed by a publisher (rather than outsourcing it to a stranger), a company like Cold Tree Press might be a good choice. Other companies offer different levels of marketing packages. Personally, I’d rather not let these publishers sell my book and consult a good book marketing and media expert.

However, some smaller publishers (such as Cold Tree Press and Arbor Books) offer excellent book marketing packages for hundreds to thousands of dollars (you get what you pay for). ).

4. Take a “no-forbidden” approach to book marketing.

If your book is your life or a major part of your business’ marketing plan, spend some money on advertising and book marketing. I’ve written a book, put a page on my website (and Amazon), and hope to sell it. A book is like a 250 page business card and should be used accordingly.

If your book is your life story or novel, the approach will be different, but you will have to spend some money on marketing. Be sure to check out our media relations specialist (Marika Flatt at http://www.prbythebook.com) or our book marketing specialist (Penny Sansevieri).

5. Use the internet to market your book.

Older methods of selling books, such as book tours, are no longer in use. Sure, you can still do it, but if you really want to sell your books, you need to move online, not quietly.

Use techniques such as blogging (blogs), podcasting, and videocasting (kind of like online infomercials). Be sure to check out our advanced book marketing teleseminar series at http://www.writeandpublishyourbook.com. You should also learn how to take her virtual book tour (a class Penny Sansevieri teaches through Write and Publish Your Book).

So write a great book, find a great book cover designer and book editor, work with a quality publisher, market your book, and use the internet to create podcasts, blogs (author blogs), Market your book with a videocast. , a virtual book tour.

Good luck. good writing. Selling well.

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