There Will Never Be Another You Site Https Www.Music-For-Music-Teachers.Com How To Make Intangible Products More Tangible

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How To Make Intangible Products More Tangible

It can seem very challenging to sell products and services that are not something you can hold in someone’s hand. But, they exist today in droves, so it’s easier to help someone conceptualize the intangible.

Some examples of intangible goods and services are:

  • digital content – Websites, online games and even social media are all intangible products.
  • Content transmitted over the Internet – A downloadable e-book, music, movies and anything delivered online today can be considered intangible.
  • Patents and Copyrights – Given by the government when you apply, you get a certificate but it’s not something you can actually own.
  • Education – Although you get a certificate at the end, the product itself is not something you can touch.

Describe them fully

The issues involved in selling intangible products and services is that people have a hard time understanding them and therefore trusting that it is really real and relevant. This is one of the reasons so many people are confused by the idea that using other people’s photos, music and property they have found online is illegal. But, you can make it easier by using imagery to describe the intangible good or service.

Make them bail

If you want people to buy your products and services, you need to make sure that you develop enough trust with the audience that they are open to making the purchase. You can do this by offering some kind of guarantee. Because they can’t touch the item before buying, eliminating hassles can go a long way in helping people make a purchase.

Focus on the benefits

Any good marketing always focuses on benefits over features. This is even more important for selling intangible assets as they cannot actually touch and feel the product. If you are a virtual assistant, are you selling customer service or are you selling more time to your customers? How can you best explain this to them?

View success stories

Collect testimonials from satisfied customers and put them on your sales page, in your marketing literature, and commit them to memory to talk about in one-on-one conversations and events. Knowing that other people have succeeded will calm their fears and make them more likely to try.

Green is the new black

Explaining that intangible products and services are better for the environment can help your customer better visualize what they are getting. For example, if you sell software, downloading it means that the cost is lower because there is no longer any need for manufacturing as there is with CDs and DVDs.

Connect with the person in charge

Knowing who is in charge of the wallet makes a huge difference in your success in making any sale. Only spend time talking to the person who can make the decisions, so you don’t end up having to give your sales pitch to multiple people only to have no one make a decision.

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