What Would I Need.To.Add To.Subs To Make Better Music 10 Elements of a Successful Web-Site

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10 Elements of a Successful Web-Site

There are hundreds of articles and thousands of tips on how to make a website successful. Granted, websites vary widely in content, style, focus, and n number of other aspects. As a result, there cannot be one big formula or key success factor. However, if we take a closer look at successful websites – some features stand out, features common to almost all successful websites.

A successful website, apparently, is one that is able to attract and retain quality visitors. The core of this attractiveness is its content. However, content alone is not enough – just as a good product needs good packaging, a successful website needs elegant presentation and promotion.

In this article, we discuss 10 basic elements that can contribute significantly to the success of any website.

1. Content

It doesn’t matter if you have a business website or a personal page, you need to give people a reason to stay on your site – the first question the visitor will ask – “What’s in it for me?”

That doesn’t mean you have to give away freebies – programs, books, cards, holidays, etc., etc. – it means you have to offer something. This “something” could be:

  • information
  • Utilities (bulletin board, search engine, library, etc.)
  • entertainment
  • advice
  • Help with the problem
  • Opportunities to network with like-minded people
  • Links to useful sites

Remember, a successful website is a useful website. It should contain:

  • Information perceived as “useful” by its visitors (community)
  • The information is unique (ie not available elsewhere or difficult to find)
  • The information is fresh (ie updated regularly)

2. General appearance

Your home page is your billboard or storefront – it creates an immediate impression on visitors. Considering the importance of the first impression, we are all aware of it, it should look like:

  • Clear
  • not messy
  • professional
  • attractive

Don’t be stingy with white space, spread it out as needed. Aim to “flood” and not overwhelm. Too many flashing lights, animations, colors, drop-down boxes, graphics, etc. are distracting. It’s like the stores that play loud and frantic music – your heart rate goes up, your stress levels go up and you just want to get out – fast!

3. Speed

In this age of impatience – an average visitor will spend no more than 20 seconds to decide the value of your website. You can well imagine what happens if the visitor spends those 20 precious seconds looking at a blank screen slowly loading tons of images.

So you must ensure that your home page at least loads as fast as possible. That means no big, flashy graphics.

Keep reminding yourself that your front page is like a billboard. When you’re driving your car, you don’t have time to read detailed descriptions, or admire complex pictures on billboards. The signs pass you by and should make an immediate impression.

Your web visitors ‘blink past’ too, so keep your front page simple and fast.

4. Graphics and layout

The graphics and layout of your home page contribute to this first impression – think about what image your website is trying to convey and make sure everything on your website contributes something to the overall image.

If you have a serious business site, you don’t want flashy cartoons on your front page – but if you have a gaming site,

So cartoons can be an integral part of the picture.

Graphics are what eat up your site’s loading time. A rough rule of thumb for determining a good page load time is to keep the entire page around 50 Kb. Images should be between 6 and 8K. Each additional 5K may add 1 second to the loading time.

If in doubt, right click on the image and then click “Properties” to get the image size.

Color is also an important part of your website; Colors have different effects on our emotions:

Red and orange excite the senses and increase the heartbeat, blues and greens are calmer. Yellow reminds us of sunlight and is a happy color

Consider the effect you want to create and choose an appropriate color. When reading Western texts, the eye moves from the upper left side of the page, across and then down to the lower right corner. Keep this in mind when placing graphics on your page.

Any graphic image that has a directional aspect should be positioned so that it points towards the most important part of the page. If you have a picture of a bird in the upper left corner of your page, make sure it faces in and that its beak leads the eye to the center of the page, not away from it.

The same applies to all graphics:

Faces should ‘look’ at the center of the page. Cars should be “parked” facing the center of the column. Place roads, neck ties, etc. to lead the eye from left to right, or down from top to bottom

This is also why you should place your navigation bars at the bottom

left side of your page – this keeps them constantly in

the visitor’s field of vision.

5. Text readings

It’s not about the words you use (we’ll look at them in detail later) — it’s about how the words look on the page. Going back to the billboard concept, your words need to stand out on your page – you need to surround them with plenty of white space.

Dark backgrounds make you feel like you are in a small space and also affect your mood. Certain colored backgrounds make text very difficult to read; Purple, orange and red shades dazzle the eyes.

The color of your text is just as important – remember that different browsers read colors differently – what looks great in your browser may be invisible in another!

Take a lesson from newspapers and divide your text into columns for easier (and faster) reading – even two columns are better than one text board covering the entire width of the page.

Another element that contributes to the readability of the text is the font you choose. The simple fonts (Arial, Times New Roman, Garamond and Courier) are the easiest to read. Fancy fonts are fine for headings, but not for full pages (imagine trying to read a whole page in Gothic, Script, Westminster or Cloister). Your eyes will soon tire of the effort involved and you’ll be reaching for the back button!

6. The structure of each page

You need to make your page as easy as possible for visitors to read, and that means breaking it up into small “chunks”. We have already examined the need for columns, (which divide the page vertically); You should also divide your page horizontally, through the use of headings and sub-headings.

7. Fonts

Choose a font for all your headings and subheadings (and stick to it). No need for a different font for headings (just go one size up for headings, then use bold for all headings and subheadings).

This way it is easy to identify which heading (large and bold) and which sub-heading (same size but bold).

The goal is to make it easy for your visitors to glance at your page and understand what the key points are. If what they see interests them, they will stay and keep reading.

To draw attention to other important points, you can also highlight them by adding an entire sentence in bold or a different color (or both). However, be careful with the colors you choose: some are quite difficult to read – even on a white background.

8. Navigation

Navigation is one of the most critical aspects of any website – by far the most important. No matter how good the site looks, and no matter how much useful information it offers, without a logical navigation scheme, it will only succeed in confusing visitors and driving them away. A simple, logical and understandable navigation scheme can increase your page impressions, increase return visits and improve your “conversion rate” (the number of visitors that are “converted” into customers). This is a critical aspect of website design that has a direct impact on the bottom line.

The core of any good navigation kit is:

  1. Tell people exactly what’s available on your site
  2. Help them get to the parts they want quickly
  3. It’s easy to request more information

Use a well-structured navigation bar. It should run on the left side of your page, for two reasons:

We are used to reading from left to right and from top to bottom. We’re used to finding navigation bars on the left side of web pages — why screw up the system (especially when it works)?

On a long page, you should also have a short navigation bar at the bottom of the page (only home | top of the page will do).

Once you’ve found a system you’re happy with, use it on every page so your visitors know where to look for the information. Greater consistency leads to better readability

and ease of use.

9. Privacy statement and testimonials

Reliability is an essential part of any business website, especially

In the anonymous world of the Internet. You need to ensure that your potential customers feel safe dealing with you. Transparency and openness are the cornerstones of lasting trust – so tell people exactly what you’re doing to protect their interests. In particular, how do you protect their privacy. There should be a separate page detailing your policy towards their email addresses; How do you accept orders; how you collect information; who has access to this information; How you use information collected from children and so on.

Reviewers also like to know that real people have used your products or services, so it’s worth asking your satisfied customers if you can cite positive comments they’ve made about you. Don’t be afraid to ask for recommendations – we all like to know that our opinions are valued.

Set up a separate page for testimonials and offer to include links to your customers’ pages in exchange for using their comments. This is one of those “win-win” situations.

10. Words

Now we come to one of the most important elements. If this part is wrong, the rest of your efforts are largely wasted. How many times have you been impressed by the initial appearance of the site, only to be disappointed by poor spelling, sloppy grammar and punctuation?

This reflects negatively on the website owner and indicates that whoever is responsible for this page is sloppy, careless, lazy, unprofessional or all of the above! Would you hand over some of your hard-earned money to someone who doesn’t even care enough to check the expression of his/her website?

  • You can take steps to improve your writing skills
  • You can hire someone to proofread and edit your work
  • You can hire someone to write your pages for you


This column is too short for a detailed discussion. There are many places on the internet that will assist you with all the elements discussed above. Check them out, even if you hired a professional web designer. A successful website is a prerequisite for a successful e-commerce venture – so invest more of your time and resources on the website. It will definitely pay a rich dividend in the future.

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