Who Is The Guy In The Add For Musical.Ly Ad Fast Food Advertising to Children

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Fast Food Advertising to Children

More than $10 billion is spent on fast food advertising to children each year in several fashions. Most of these ads are for food and drink that are high in fat, sugar, calories, salt and low in nutrients. It’s not so much the advertisement itself as the tactic used to entice our children to want their product. The most obvious place of communication is a television commercial. The marketing gurus know how to get into the children’s heads and how to get their most desired response. They know that children can and may influence their parents when it comes to purchasing food.

On average, children see over 40,000 commercials a year, most of them for candy, cereal, toys and fast food restaurants. Fast food advertising to children is not limited to fast food restaurants. If it’s fast and it’s food then it’s fast food. It’s fair to say that fast food advertising is big business. Additionally, trying to wean children off of television viewing is an especially daunting task since many children have televisions in their bedrooms. The methods used for advertising are within the norm for advertising. Businesses spend money to get their product noticed by what should be their target audience. In other words, you’d be just as hard pressed to find a commercial on 60 Minutes for Cocoa Krispies as you would be to find a commercial on Nickelodeon for TDWaterhouse.

Sneaky tactics

Today’s children have more purchasing power, they are tomorrow’s consumers, and since they do influence their parents in their purchases, this opens up a whole new audience for marketers. Children are much more vocal than they used to be and they are not afraid to speak up when they want something. Advertisers call it Pester Power. I call it rocking. In other words, kids aren’t afraid to kick and scream to get their parents to buy something. Fast food advertising to kids is all about pester power and marketers rely on the kids to pitch to parents instead of marketing directly to parents. They know that marketing to children will yield higher results. Marketers break down Pester Power into 2 categories. Persistence oscillation and importance oscillation. Rock persistence he begs again and again. Importance swing, on the other hand, is what marketers rely on. It’s all about providing for their children and the guilt that comes with not having enough free time for their children. There are many tactics used in fast food advertising to children such as toys included in meals and Monopoly games. Fast food businesses will claim that this is to provide a more pleasant visit to their store for parents but in reality it is tempting children to crave fast food.

Internet and viral marketing

Fast food advertising to children is not limited to television. the Internet; that it is more economical and viral marketing have also become advertising venues. Internet marketers know how children use the web and how popular sites like MySpace and Facebook are. They also know that kids like to click on links. If it says click here – they do it. Many sites offer free ringtones and music downloads. In order to receive the freebie, an e-mail address is needed, thus starting cross-promotion campaigns to create a fast food advertisement for children through e-mail marketing.

We can’t stop fast food advertising to children but we can control TV viewing time. Less time in front of the TV as a family can reduce cravings for fast food and create a more nutritious and healthy family environment.

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