Who Is The Guy In The Add For Musical.Ly Ad How Effective Are Radio Commercials?

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How Effective Are Radio Commercials?

The answer to this question is quite simple – as effective as the person who wrote it. Contrary to popular belief (and contrary to what we hear too often) an effective radio ad doesn’t just have to be a cliché-laden script (ie conveniently located, don’t miss it, best choice ever, you won’t believe it! , etc.) read by a voice Deep, over towering. Although, many times this is what we hear – so we think “this is how it must be done”.

It disgusts me to think of all the money hard working small and medium business people are sinking into ineffective radio airtime when if they did a simple google search for “radio commercials” they could very easily find a production company that could help them create a very effective radio commercial for the price of Dinner out with friends. You won’t work all year to get in shape, get the perfect tan just to get on the diving board and try diving into a pool without water. So why would you buy airtime only to fill it with a poorly written and produced radio commercial. If you’re going to do it – do it right the first time!

So… let’s get back to the point – how effective are radio ads? They are very effective! When written by someone who takes the time to understand your business, your goals, who you want to reach, and what you’re trying to achieve. Not just writing a script based on the broad lines of the entire site or adding a yellow page.

Getting down to the details of how your prospects think, answering their questions before they’ve even asked them, and creating that itch to find out more about your business are all keys to effective radio advertising.

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