Why Do So Many Musical.Ly Videos Take Place In Target How To Reach Your Music Marketing Goals Guaranteed!

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How To Reach Your Music Marketing Goals Guaranteed!

Music marketing can be a slippery slope. You come in every day and make yourself busy with hundreds of different tasks and you sit back at the end of it all feeling warm and fuzzy, safe in the knowledge that you are moving towards your goal.

The most dedicated musicians know that you get what you pay for in terms of your music career, and currency is hard work!

In some cases this can lead to the “busy person syndrome” where the affected person works blindly without a plan and does not use time resources in the most efficient way.

It is very easy to trick yourself into thinking that hard work is productive work and without a clear goal you can keep yourself busy for years without making any progress.

Now before we go any further, I have to tell you that for a huge part of my life I hated goals.

Let me explain…

Let’s say I set a goal to sell 100,000 albums this year…that’s all well and good but I honestly have no control over whether or not I achieve that goal at all.

Now I know this sounds a little vague, but before you click the big red X and kill this post forever, what I mean is that if I was going to sell that many albums I would have to convince 100,000 people to shell out their money and click the “buy now” button.

It doesn’t matter how many cool bonuses, or free t-shirts I give out, it’s still up to those people to make the decision, which means I’m not in control. It’s kind of like building music career goals on sand.

That’s why goals always seemed like such a waste of time to me, because I could make the biggest goal and have the biggest ambitions and at the end of the day I was completely helpless about my future.

But then I saw the light…

I found that if I thought about goals in a slightly different way I could take back the reins of my musical horse and ride it to success. Cheesy right?

Think of it this way…

Purpose – Is there something big that you would like to achieve but that you really have no power over.

commitment – Is there something you do every day that you think has a high probability of helping you achieve that goal. But the great thing about commitment is that you have complete control over the process.

For example, let’s say you want to get 500 people on your mailing list.

So if we were going to use YouTube to achieve this, we could expect 1% of the people who watch our videos to click through to our website and maybe 10% of those people to join the list.

Now we have something to go on, you will need 500,000 views on YouTube which will bring 5000 visitors to our website and 500 subscribers to the mailing list. (A lot but it’s something to work towards.)

are you still with me

So if you use the YouTube hits tracking method, you can expect to get maybe 10,000 views on each video overtime, which means your commitment might be to post 50 videos over the course of the year or around 20 videos a month for three months. Which means if you commit to posting 2 videos a day you can reach your goal in 3 months and then wait for enough views to come in.

You can then take stock and see how your plan worked out.

I hope you see that if you commit to something you have total control over whether or not it happens.

Now that doesn’t mean you can relax because now you have to force yourself to do the commitments every day. That’s exactly the price you have to pay for success in music.

How to set goals from now on…

1. You should sit down with a piece of paper and make a list of all the goals you can think of to do with your career.

2. Go through the list and put a star next to each one that you think will have the most impact right now.

3. Choose the one goal that you are truly committed to and that motivates you to get up early in the morning and work on it before you go to work.

4. Now make a big list of commitments you can make to help you achieve this goal. For example, if you wanted to play 5 shows a week, you might want to call 20 venue managers a day.

5. Choose the commitment that seems like it will bring you closer to your goal.

6. Now choose a period of time in which you will practice the commitment. I find that two or three months will give you a good time to see if it works.

7. The next step is to work on your plan every working day without fail. (You should choose one day each week to relax and do nothing.)

8. At the end of the commitment period, you should sit down and see how you got on. Did you reach your destination or did you miss? See what worked and do more of it and change the things that didn’t pan out.

Like I said before, it should be something that gets you out of bed early every morning and keeps you working late at night.

Be honest! Does any of this sound familiar?

– You don’t really want to play five shows a week, you want to quit your job and tell your boss to fu@% off.

– You don’t really want a record deal, you want to be famous. (It’s OK!)

– You don’t want to be a millionaire, you want the status and the sense of achievement that comes with knowing you “made it” and the freedom to follow your own path in life.

Look deep within and find that massive goal for your goal and put it right at the top of your plan. Keep working until you find something that is so cool that you would do it Break a metal wall to get to it.

A real goal can increase the chances of success by 90%.

final thoughts

Stop beating yourself up for not achieving your goals and start making a series of commitments that have the best chance of moving you in the direction you want to go.

A lot of people get stuck because the mountain seems so difficult to climb, but if you never take the first steps, you’ll be the one who has to stay at base camp and make the hot dogs while everyone else gets all the sex, drugs and rock and roll.

There is a lot of sex, drugs and rock and roll. Come and share!

Successfully,

– Chris

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