Why Do So Many Musical.Ly Videos Take Place In Target Social Media Strategy And Branding: What Questions Should Be Asked To Create A Brand?

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Social Media Strategy And Branding: What Questions Should Be Asked To Create A Brand?

Product branding is critical in the age of social media. Social media has made it simple to create and share engaging content. Every day, the average person hears between 3000-4000 messages. This has created a large-scale marketplace where markets change rapidly. People have a great need to share with their friends. This is another challenge that a social media marketer must consider. Reed’s law teaches us that a network that starts as 2 quickly becomes 1,092. The big challenge is how to create a product that stands out in the crowd and is chosen by the market.

Our goal as marketers is for people to choose our product, over all other products. Branding is critical in this sea of ​​content. Branding is a complex process. To put it simply, I think branding comes down to asking a few basic questions.

What are the characteristics of my brand? There are many beer companies and thousands of brands that multiply every day. One evening, when his day’s work was over, a beer advertiser went to a neighborhood bar. He heard two beer drinkers arguing—“This beer is delicious”—“No, it’s less filling.” Hearing this argument explained to the advertiser how he should brand his client’s beer. This beer brand has become an icon through feature advertising.

What are the benefits to my brand? The leading detergent brand claims to be the whitest cleaner. To brand this detergent in India, a country that has a shortage of water, the same brand devised a process where less water would be needed for cleaning. By branding by feature this cleanser has become an absolute favorite in India. A nation whose women place a premium on the whiteness of their laundry.

What are the uses or benefits of my brand? In the 1980s, a sneaker and an NBA player both became brand icons by branding the sneaker as the best sneaker to play basketball in. The brand’s tagline was “It’s got to be the sneaker.”

How does the user position the brand? The R&B singer wanted to move herself from blues and gospel R&B to dance music. The singer achieved this by branding herself as “the stylish brand”. This singer did this by creating music with a groovy, pingy club beat, and by creating videos that featured many attractive dancers and dancers doing very creative and stylish dance routines. Her target was a demographic that prided itself on fashion. The singer used fashion to create a personal relationship with her demographic. This is how great brands are created. Brands are created by creating personal relationships with their followers. The ultimate key to world-class branding is to ask who your customers are.

Dean Hambleton

gnhambleton@gmail.com

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