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The Importance And Benefits Of Corporate Video Production
Marketing is about communicating with target audiences to help position your brand, goods, services or solutions in the minds of customers and prospects. The problem is that each brand or product will have a unique appeal to a very specific customer base. They may not hold the same appeal for every person out there.
This is where corporate video production comes into play because it is imperative to customize a particular message based on personal preferences. You can build a captivating story about your brand, with the added benefit of visual tools, making it even more appealing.
Corporate videos work best when they focus on a specific type of product or business trend, rather than combining everything related to the company and being quite long or vague. They are especially helpful for startups or SMEs (small and medium-sized businesses), who need to get their message across to a large group of people, on a budget and in less time.
Corporate video production has several advantages. they:
Producing videos is a fun task. You can let loose and be creative. Promotional videos don’t have to be big-budget Hollywood productions, or even too fancy or ostentatious. They are short and crisp narratives about specific projects of brands or a certain fashion in the industry.
You can build captivating brand stories. Corporate videos give you an opportunity to create interesting story lines, relating to your company and the type of work you are involved in. You can combine scripts, interviews, footage from everyday working life, employee accounts and any CSR (Corporate Social Responsibility) initiatives.
It is a known fact that video content gets better search engine rankings and improves SEO (search engine optimization). You can easily engage current and potential customers and clients with effective business videos. The current trend of video content advertising is especially beneficial for brands because users prefer to watch videos, as opposed to reading about a specific product or service.
Watching videos is easier than reading a report that includes text. It is a scientifically proven fact that people retain visual material better. Videos are more enjoyable to watch and require no effort on the part of the viewer. They can relax while watching informative content.
Videos can be easily shared on social media. All social media channels thrive on video content. You can create significant brand awareness through Social media platforms because of the amount of traffic it receives, at any time, day or night. The most important feature of sharing corporate videos on social media is, it encourages discussions and requires people to respond, which is good for brands, as people’s comments are useful feedback on how to further improve the brand image.
Corporate video production usually includes the following steps:
Pre-production – this is the first stage that usually includes writing the script, creating a storyboard and deciding on the budget.
Producing the video – This stage is about deciding on the director, cameraman, actors and crew, apart from finalizing the location.
Post-production – This stage largely involves video editing and giving a logical flow to the entire video, which includes sounds, music, animation, graphics, etc.
Corporate videos can be created to address a whole range of topics, including; Financial reports, staff training videos, brand promotion, sexual harassment awareness, social life, social media marketing (SMM) or search engine optimization (SEO), etc.
Video production requires some knowledge, therefore, although you can produce a promotional video yourself, on behalf of your brand, it is recommended to use a professional video creation service. First, a professional service will have better means, in terms of video production equipment (which is expensive) and technical knowledge on how to make better use of it.
Some organizations give out promotional merchandise while showing their company videos, for example; Gourmet chocolates, coffee mugs, coffee table books, personalized stationery, limited edition pens and even, gadgets like pen drives etc. It may seem a bit excessive and a blatant gimmick, but it’s a useful marketing tool and a wise promotional strategy to accompany your corporate or business video.
Whether they are intended to promote a business or to reach the general public, promotional videos are one of the most effective marketing strategies and every organization should set aside a budget for this, as a necessary expense.
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