Why Do So Many Musical.Ly Videos Take Place In Target Video Marketing – It’s Influence on Digital Marketing

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Video Marketing – It’s Influence on Digital Marketing

In simple language, the definition of video marketing is using video to promote or market your product, brand or service. This is beneficial for SEO as it can increase click-through rates and search engine rankings. YouTube is the second largest search engine after Google. To reach your target audience YouTube is the best platform, you just need to upload properly tagged videos on YouTube and it will do wonders for your SEO.

Impact on current business:

According to recent statistical reports, 63% of businesses and organizations have started using video marketing. Of those 82% of businesses feel that this marketing method is an important part of their strategy. It is progressing rapidly and will reach new heights faster than we think.

Advantages:

1. Easily accessible – there are different platforms for marketing. With mobile phones, the consumer can access videos anytime and anywhere, which is not possible with traditional marketing such as paper marketing. A marketer can reach the audience where it is at a lower cost.

2. Increases conversions and sales- Adding a product video on your landing page can increase conversions by 80%. Video can also lead directly to sales and can make you serious money. Recent studies show that 74% of users who watched a video explainer about a product usually bought it.

3. Shows great ROI- Video production is not an easy or cheap task, so online editing tools are constantly being upgraded and improved to make it more profitable. 83% of businesses show that videos provide a good return on investment. Better content is more necessary than good quality video.

4. They are emotional – the human connection through video is more influential than reading facts in text. They allow you to appeal directly to the emotional center of a person’s mind through music. With video, you can also add a face to the concept.

5. Can build trust- YouTube has become the most powerful social media figure to promote your brand. Some consumers have second thoughts about buying products online because of fraud and betrayal, but effective video marketing can present products in a more conversational way. Most consumers feel more confident about making an online purchase after viewing a related segment.

6. Appeals to mobile users – smartphones and videos go hand in hand. Most consumers watch them on mobile. YouTube reports show that mobile video consumption is increasing by 100% every year. As smartphone users are increasing day by day and people like to watch videos on the go, the audience is growing.

7. Can explain better- after launching a new product or service, create a video to show how it works, it will give more impact on the users in understanding the new product than texts or facts. Hence, videos of products or services on the home page of the website do wonders to increase business.

Affect:

Since video marketing has become a big part of digital marketing, a digital marketer needs to know everything about it. The audience for marketing is growing every day and every minute. Therefore, handling such an amount of audience can be complicated, so a correct and effective digital marketing strategy is extremely necessary.

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