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Advantages and Disadvantages of Using Flash on Your Website
Adobe Flash, formerly known as Macromedia Flash, is a multimedia creation platform used to add video, animation, and interactivity to many different domains. Its use in advertising is becoming more and more common, and it has inspired an endless number of online games. It can enhance the user experience of audio, text layout and flow, colors, 3D effects, animation and more. Given all its capabilities, companies (especially creative ones) are turning to Flash for – well, flashier websites. Advertising agencies and designers have found a platform that can really bring their message to life and showcase their creativity. Now they have the tools to create a website that allows users to interact and get excited about their work, instead of just reading what their company is about in plain text.
Should you be using Flash on your website? Of course, if you think it can bring additional value to your end users. But unless you’re developing music or a website with heavy animation, then it’s not a perfect option to build a website with just Flash. I prefer to use it for something more like a feature on a website’s landing page, to enhance the experience, but at the same time make sure it doesn’t have some kind of user experience crash, especially if it contains important information.
Flash offers an improved experience when it comes to animations, transitions, music and video handling. It has been there from day one to complement HTML where it is not enough to bring a more complete media experience. It is vector-based, but allows the incorporation of bitmaps where necessary, such as when screen captures are required as part of a software manual. Flash supports audio, animation and advanced interactivity. One of the biggest advantages is that it is relatively easy to learn, as it provides a designer-friendly creation environment. However, it requires a good understanding of computer graphics, and the advanced features require familiarity with programming techniques or scripting, but it also depends on the selected Flash animation software.
Web designers can also integrate Flash animations very well with other web technologies. It can be extremely bandwidth efficient, compared to other ways of presenting multimedia content. Flash has a large developer community (more than 3.5 million developers use the Flash platform), which provides excellent developer support. There are many built-in flash files that can be downloaded for free or at low cost.
Flash is everywhere. Everyone knows about it and rarely those who don’t have it, have a problem installing it. Sure there is nothing to install for HTML5 (when it becomes available) but it will require people to upgrade browsers or use specific browsers to see videos on certain pages. Much more work than just downloading and installing Adobe Flash Player. Flash Player is deployed on over 99% of Internet-enabled desktop computers in mature markets as well as a wide variety of devices.
When it comes to video on websites, Flash Video Player is much more than just a simple video player. It is a tool that when used properly can give you tremendous amounts of flexibility and strength. With features like 3D effects, advanced text support, hardware acceleration and dynamic streaming… Flash is way ahead.
Being a controlled runtime, it can fetch exactly the same content across web browsers and platforms, without any additional code. It is probably the most widely used browser extension in the world.
Flash has also become the de facto way to display videos on websites (YouTube, Vimeo, etc.) because of its compression and packaging capabilities, and is a great way to work around common video codec issues while displaying something in full screen and other features. HTML 5 is a long way from completion. The HTML 5 video tag will need a lot of work and support before it can compete with Flash. Plus, there’s the question of browser support and video file formats that it’s not doing anything to fix at the moment.
What seems to be the biggest annoyance for people is slow performance and lots of unwanted animations and such. When it comes to performance, while Flash developers can control it, they rarely seem to. It also affects battery life on laptops, shortening it by 10-20%. When talking to Adobe representatives about this, they claim that there is no performance issue in Flash and that it is all the doings of the developers.
Another of the problems with Flash is that it is included in the web browser as a complete standalone runtime, meaning it will work exactly the same in a standalone Flash player. The effect of this is that if you focus the flash movie, all keyboard shortcuts and web browser focus will be lost, and you have to click outside the flash area to refocus.
But, it’s not just about development factors, it’s also about marketing and end-user experience, where it can be enhanced with nice flash usage.
It is also important to note that different websites have different purposes. Some websites are created entirely to promote a corporate image, or to market or promote products and services. For these sites, Flash is an important tool. But for a customer support site, smooth Flash animation of the company logo at the expense of a knowledge base is not good policy.
Flash is also proprietary. While ownership is not necessarily a bad thing, the Internet is built on principles of open standards and mutual ownership. The rise of proprietary applications such as Acrobat and Flash ultimately threatens the effectiveness of the World Wide Web Consortium and similar bodies, possibly leading to something like the “browser wars” of the 1990s. However, it would be remiss not to mention that the Flash.SWF format is now in the public domain, and third-party products can now be used to create Flash files. There is a wide selection for the new developers choosing the right Flash animation software.
All in all, it can be said that Flash is more of an asset for advertising and websites than a disadvantage.
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